Earlier this month, I was invited to take part in a Nike Covert Distance Challenge at Golf Galaxy, which was being held every weekend (Friday – Sunday) in March. I’m a golf junkie, as anyone who knows me understands, so obviously I was pretty excited to take part in this exercise. I’m always in the market for new golf equipment, and after Nike’s recent media barrage, I was very interested to see how the new Covert driver stacked up against my current gamer.
Below are some excerpts from the invitation I received:
“Golf Galaxy has teamed up with Nike to bring golfers across the country the Nike Covert Distance Challenge. Every weekend (Friday through Sunday) in March, Nike gurus will be in-store to deliver club fittings. Golfers of all levels are invited to bring in their existing driver to test against the new Nike VR_S Covert Tour. Just by participating in a fitting, the golfer will be given a free sleeve of Nike 20XI golf balls.
If you haven’t already tried the VR_S Covert, now is the best chance to try a driver that offers FlexLoft adjustability and unique high-speed cavity back technology—all backed by the one-on-one support of a Nike fitting guru.”
I’ll say it again. I’m a golf junkie, and the invitation is worded exactly how I would expect a driver fitting/comparison to go. I’m all for new equipment, but not until I know how it stacks up against what I’ve already grown to love and use on a daily basis. This seemed like the perfect opportunity to see how Nike’s new Covert performed. And then I went to my local Golf Galaxy to participate…..
I walked into the store, a store I frequent at least twice a week during the golf season, to an expected swarm of people who are also excited about the impending spring. The weather has finally turned, the sun was shining, golf courses are starting to open, and people are in their local Golf Galaxy to check out the latest apparel and equipment. The store’s putting green was full of a local college golf team’s players, competing for what we will assume are bragging rights. The clothing department is a collection of all walks of life, trying to decide which latest fashion will make them play better, or at least look like their beloved Rickie Fowler. Resisting the urge to stop the elderly gentleman from buying a flat billed orange hat, I walked past and approached my nearest Sales Associate.
Me- “Hi, are you doing the Nike Covert Distance Challenge today?”
Sales Associate- “Which one?”
Me- “The Covert driver fitting and comparison.”
SA- “Which club you wanna hit?”
Me- “Uh, the driver?”
SA- “I mean which head. Tour or regular?”
Me- “Tour head, that’s what’s on my current driver.”
With this nugget of new information, the Sales Associate scurries off, with no indication if I was to follow or wait for him. I followed him, because it just felt right. I caught up to him digging through a pile of Nike equipment conveniently located by the same launch monitor on which I was fit for my last driver.
“Perfect” I say to myself, “This should be fun. Let’s get on this launch monitor and get things started.” Instead, the Sales Associate asks what loft I want to hit. I think to myself “That’s strange, shouldn’t we determine what loft is best during the fitting?” But, rather than get in the way of what I assumed was his process, I said, “I play a 10.5 now, let’s go with that.” The Sales Associate hands me a club, points to a simulator and says “That simulator’s open” and wanders away, never to be seen again. At no point during our encounter did I get the feeling that this simulator time was going to be for me to warm up, get a feel for the club, nothing. So, I hit a few shots into the simulator with this new club, waited around for the Sales Associate’s unlikely return, and then left the store. Not only did I leave without the sleeve of golf balls I was promised, I left with no more knowledge of the Covert driver than I had when I went into the store compounded by the sour taste of poor customer service in my mouth. Thankfully, I was headed to lunch shortly after.
I won’t let myself believe this was the actual process that Nike or Golf Galaxy had in mind when they sent this invitation. If this was in fact the process, I don’t have the words to describe my disappointment. Maybe this Sales Associate was supposed to perform the fitting, and just wasn’t having a good day. I doubt this as well, as the invitation said Nike Guru’s would be on site to perform the fitting. In my opinion, one of two things happened, neither of which are acceptable but would provide some explanation.
1- This Sales Associate had no idea what I was talking about, but rather than ask someone, he thought it would be easier to send the oblivious customer, who he assumed had no intention of actually buying a golf club, to the nearest simulator to wail away on some balls.
2- The actual Nike Guru was not at the store as advertised, but rather than tell me that, thought it would be easier to send the oblivious customer, who he assumed had no intention of actually buying a golf club, to the nearest simulator to wail away on some balls.
As an aside, the day prior to this, I was randomly paired for 9 holes with a manager of that very store, and I had mentioned my intentions to do this fitting, and he seemed to know what I was talking about. All of these factors leave me at a loss for a valid explanation of my experience. I went into this Covert Challenge fully prepared to write a review of the process, and ultimately of my opinion of the Nike Covert driver itself. So, what is my opinion of the process and ultimately of the driver itself? I’ll offer some words of advice I was recently given.
“That simulator’s open.”
Oh by the way – I neglected to get a photo with my playing partners Garnette and Susan that first day (although I did put Garnette’s shoes up on Facebook for the Golfchick’s best shoe contest). And while I don’t seem to have any pics of me in my golf attire that day, I did snap a close up of my top because it’s a cool Golf Chick logo shirt I wanted to share with you.
some prizes but I got bumped for time. They did invite me up to make a brief announcement to the group that I would be doing the prize giveaway over by the pool after the dinner. Trouble with that is, people had plans and got lured by the casinos so we only had about 45 people show up. Oh well, more prize opps for them! That night I gave away a 
time record round of 82, which I shot there last year during the Mesquite Am. I had hoped for some more of that magic. Alas, it wasn’t to be. I shot the exact same score as the day before (101) which I figured would put me somewhere near the middle of the pack. Not good enough. However, it was a fun day with my playing partners. I rode with “Badass Vicki,” who is always up on stage when they need volunteers for entertainment or on the video reel doing something crazy. You can’t miss her and if you’ve been to a Mesquite Am you probably know who she is. In the other cart were Roxanne and Kathy, two terrific ladies. Incidentally, I played The Palms with Kathy last year when I shot my record round. This year, it was her turn. How awesome is that? In the pic Left to Right – Vicki, me, Roxanne, Kathy. Every one of us landed that green you see across the ravine. Sure it’s a big green but that’s a daunting carry in person. No birdies were made but two of us, including me, made par.
After the round, I did a little shopping at the Palms pro shop to spend my winnings from the long drive and got a really cute skort. Â *Side note: That morning before the round I spent one of my certificates on a couple gloves since I left mine out on my bag in the hot car and it got all hard and gross. Â This is exactly why I don’t leave my golf shoes in the car. If you don’t know this, hear me now. The heat and sun will remove the luster and shorten the lives of your leather goods including your awesome shoes.
up my mind to relax, drink, take pictures and not care so much about the golf for our round at Casablanca Golf Club. I also figured that might even help my game. I had fun playing with Brittany, who was a hot little number from Florida and a great sport. She wore a super short skirt (pictured at right) just for my twitter followers. She was also super chill and a cool chick. I’m sure we’d hang out and play golf if we lived near each other. I started the day with a bloody mary but moved on to rum soon after that. I was actually having a decent round but didn’t know it. Brittany mentioned it to me on the last hole, so I proceeded to take an 11 there. Let’s just say it involved water and someone’s backyard and that my “good shot” on the entire hole went in the greenside bunker. With that 11, I shot 96. Thanks a lot, Brittany. I thought you were cool. Heh. My scored landed me smack in the middle of my flight for the tournament. Much better than last year’s DFL, but still disappointing. I like to play well and I like to make sure my peeps have a good time. I’m going to be working towards doing better in both areas for next year. And if you have any suggestions, please let me know what you’d like to see to make The Golf Chick portion of the event better for you!
Back in the tent for the dinner party, all the flight winners were announced. I was happy to see so many of the Golf Chick participants in the money and some even moved onto the championship round the next day! Huge congratulations to Dana Boyette, who was the 1st runner up for low net overall! She was also the most active Golf Chick player in the shoe contest and on FB in general (she’s the one who snapped a pic of me tweeting!) and won herself a prize for all that activity. Thanks for being so fun, Dana, and well done! Those of us not in the championship round did, of course, find the dance floor yet again.
